When it comes to elevating your skincare routine, face serums are often the missing link. Lightweight, concentrated, and fast-absorbing, serums deliver potent active ingredients deep into the skin—helping to address common concerns like dryness, fine lines, dullness, and blemishes with precision.
Our commitment to clean beauty goes beyond what’s in our skincare formulas—it’s about what we leave out, too. We never use synthetic fragrance, parabens, sulfates, mineral oil, or artificial colors. Instead, we rely on botanical-based ingredients that nourish the skin without compromise.
If you’re new to skin serums or unsure where to start, this guide will help you find the LATHER serum that’s right for your skin type and concerns.
Why Use a Serum?
Unlike moisturizers, which are designed to seal in hydration, serums are formulated with smaller molecules that can penetrate deeper into the skin. This makes them ideal for delivering targeted ingredients like vitamin C, plant-based squalane, ceramides, and more.
Whether you’re dealing with aging skin, uneven tone, or clogged pores, a serum can help enhance your overall skincare routine and deliver visible results—naturally.
Our Bestselling Serums
Best for: Fine lines, wrinkles, and aging skin
Key Ingredients: Gamay grape extract, Swiss apple stem cells
Texture: Lightweight and fast-absorbing
Formulated to target the visible signs of aging, Wrinkle Remedy Serum is rich in plant-derived actives that help reduce the appearance of fine lines and wrinkles over time. A blend of Gamay grape and Swiss apple stem cells promotes skin renewal, helping to restore elasticity and firmness.
Why we love it: It smooths without irritating sensitive skin, making it ideal for daily use.
2. Vitamin C Peptide Renewal Serum
Best for: Dullness, uneven tone, and brightening
Key Ingredients: Stable Vitamin C, peptides
Texture: Silky, lightweight serum
If your skin is looking tired or uneven, Vitamin C Peptide Renewal is your glow-up in a bottle. A unique and stable form of Vitamin C works to brighten the complexion and reduce discoloration, while peptides support collagen production for a smoother texture.
Why we love it: It delivers radiance without harsh ingredients—just a visibly brighter, more even-toned finish.
Best for: Dry, dehydrated, or tight-feeling skin
Key Ingredients: Ceramides, plant-based squalane
Texture: Rich yet lightweight
Hydration is the key to healthy-looking skin—and Mega Moisture Magnet makes it simple. This ultra-hydrating serum helps attract and retain moisture with a combination of ceramides and plant-based squalane, supporting your skin barrier while restoring bounce and smoothness.
Why we love it: It delivers deep hydration without heaviness or residue—perfect under makeup or sunscreen.
4. Advanced Blemish Control Serum
Best for: Breakouts, clogged pores, and oily skin
Key Ingredients: Peppermint oil, tea tree, geranium
Texture: Lightweight gel
Blemish-prone skin? Advanced Blemish Control Serum uses naturally clarifying botanicals like peppermint, tea tree, and geranium oils to help balance skin and reduce congestion. This gentle formula removes pore-clogging debris while calming visible redness.
Why we love it: It helps clear and balance without stripping or drying—ideal for sensitive skin prone to breakouts.
How to Use Face Serums
To get the most out of your serum, apply it to clean, slightly damp skin—right after cleansing and before moisturizer. For best results, use consistently once or twice a day depending on your skin’s needs.
Pro tip: You can layer different serums to target multiple concerns. Just start with the thinnest consistency and let each layer absorb before applying the next.
Choosing the Right Serum for Your Skin
|
Concern |
Recommended Serum |
Key Benefit |
|
Fine Lines & Wrinkles |
Wrinkle Remedy |
Smooths and firms |
|
Dullness & Uneven Tone |
Vitamin C Peptide Renewal |
Brightens and evens |
|
Dryness & Dehydration |
Mega Moisture Magnet |
Deep hydration |
|
Blemishes & Oiliness |
Advanced Blemish Control |
Clears pores and balances |
Our Clean Commitment
At LATHER, transparency isn’t a trend—it’s our foundation. Our founder, Emilie Hoyt, created the brand after discovering that synthetic fragrances were triggering her migraines. That personal journey inspired a mission: create high-performance skincare with ingredients you can trust.
Every product is:
- Free of synthetic fragrance, parabens, and sulfates
- Cruelty-free
- Powered by plant-based ingredients
- Designed to support healthy, radiant skin
Want to Learn More?
Explore these related resources:
Or learn more about the science of serums from dermatology sources like the American Academy of Dermatology.
Whether you’re just starting out or refining your skincare routine, the right face serum can make all the difference.We’re proud to offer botanical-based serums that deliver visible results—without compromise. Because great skin starts with clean, transparent care.
