Why Synthetic Fragrance Free Matters
The fragrance industry is entirely self-regulated with zero oversight from the federal government. Synthetic fragrance is generally created in a lab using toxic chemicals that cause harmful health implications and negatively impact the environment. They are often disguised under the blanket term “fragrance” or “parfum” as an ingredient. That’s how many products list synthetic fragrance without disclosing it on the label.
We’ve pledged from the very beginning to never use synthetic fragrance in any of our products. But we aren't stopping there. With 2-11% of the population experiencing skin allergies from fragrance and a study by the National Oceanic and Atmospheric Association (NOAA) finding that emissions from volatile chemicals like scented consumer products are rivaling vehicles as a source of pollution, we believe you have a right as a consumer to know exactly what’s going on your skin and in the environment. We are committed to changing the face of beauty with more transparency.
Defining Clean Beauty
“There’s no clean beauty without transparency and that includes fragrances. At LATHER, we are committed to the education behind our ingredient choices but most importantly our decision to use zero synthetic fragrances in our products and we urge other brands to do the same.”
Emilie Hoyt, LATHER Founder