The Truth About Clean Beauty
Clean beauty isn’t just a trend—it’s about ingredient transparency and safer, more effective personal care. Most conventional beauty products contain synthetic fragrances, parabens, and sulfates—ingredients linked to skin irritation, migraines, and long-term health concerns.
At LATHER, we believe clean skincare and hair care should be free of synthetic fragrances and full of botanical-based, cruelty-free ingredients that actually work.
But don’t just take our word for it—hear from the women who have made the switch and never looked back.
From Personal Challenge to a Clean Beauty Revolution
Before “clean beauty” became mainstream, Emilie Hoyt was already leading the charge.
As a young girl, our CEO, Emilie, suffered from crippling migraines, sometimes so severe they would impair her vision. After years of searching for answers, she made a shocking discovery: the artificial fragrances in her personal care products were triggering her symptoms.
Determined to create a better alternative, Emilie launched LATHER in 1999 with a line of naturally fragranced olive oil soaps. That passion grew into a full collection of clean skincare, hair care, and body care products, now available in boutiques, spas, hotels, and LATHER stores nationwide.
Her mission? Educate and empower—because everyone deserves safe, effective, and transparent beauty.
Why You Should Avoid Synthetic Fragrance
Did you know that synthetic fragrance is one of the most common hidden toxins in personal care? It’s made from undisclosed chemical blends that can cause:
- Skin Sensitivity & Irritation – Many people experience redness, breakouts, and itching from synthetic scents.
- Migraine & Sensory Issues – Artificial fragrances are a known migraine trigger, often leading to headaches, nausea, and dizziness.
- Hormonal Disruption – Many synthetic fragrance chemicals have been linked to hormone imbalances and long-term health concerns.
Unlike other brands that hide ingredients behind “fragrance,” LATHER is 100% transparent about every ingredient we use—because you deserve to know what’s going on your skin.
Women Who Switched to Clean Beauty
LATHER customers share how synthetic-fragrance-free skincare changed their routines:
“Never thought I’d switch shampoo, but this one made me do it. My hair feels thicker, and has more body. Plus, it tamed my itchy scalp!”
— Joan H.
“I swear my skin looks younger and fresher! I love that the ingredients are clean. I switched from a big beauty brand, and I’m so glad I did.”
— Elizabeth El K.
“Besides making my skin look and feel heavenly, I love that LATHER doesn’t use synthetic fragrances. I have sensitive skin, and these products have been a game-changer.”
— Blair B.
What Sets LATHER Apart?
Not all “clean beauty” brands are truly clean. Here’s why LATHER is different:
- No Synthetic Fragrance – Only pure, plant-based essential oils.
- No Parabens or Sulfates – Free from harsh chemicals and foaming agents.
- Cruelty-Free & Vegan – No animal testing, ever.
- Botanical-Based Ingredients – Powered by nature’s best for real results.
- Sustainable Packaging – Committed to reducing waste and using recyclable materials.
Join the Clean Beauty Movement
Whether you're looking for skincare, hair care, or body care, LATHER offers synthetic fragrance-free, botanical-based products designed for sensitive skin and overall wellness.
Experience the LATHER difference. Make the switch to clean beauty today.
